Bristol-Myers Squibb rebranded and consolidated the entire organization all under one unified brand. As a part of their new brand roll out they wanted to gift all of their 18,000 Ex-US employees & contractors with a new branded T-shirt for Patient Week and future events.

The project experienced a few challenges both expected and unexpected:

• Project size requires 90 days for planning, coordination, and execution
• Turnaround Time limited to 14-28 days for planning & execution
• 18,000 employees spanned across 50 countries
• The world was in a global pandemic with Covid-19
• First globally coordinated brand campaign for Bristol Myers Squibb
  

We Helped BMS meet a tight deadline in record time while turning the lead time into under two weeks for a large project.